PSLs ‘likely’ coming to Broncos Country
Shaking down your loyal fanbase isn’t the answer.
In a recent development, the Denver Broncos are reportedly considering implementing personal seat licenses (PSLs) for their new stadium. Forbes reports that the Walton family, owners of the team, have a net worth of $130.7 billion. To illustrate the staggering amount, it would take the team's mascot, Miles, 4,141 years, 231 days, 4 hours, and 40 minutes to count dollar-by-dollar the Walton fortune without any breaks, sleep or hype.
Despite this, the Broncos are planning to introduce PSLs, a controversial move that has been adopted by 21 other NFL teams. The announcement, made by Romi Bean, suggests that the idea is "pretty likely," but the decision has not been finalized. Personal seat licenses have been criticized as a cash-grab tactic by other teams to extract more money from fans, especially with the rise of expensive merchandise and pricing for basic items like jerseys and beers.
The Broncos, known for their loyal fanbase, have been operating without PSLs for 66 years. The existing stadium was built for $400.9 million, which, when adjusted for inflation, would be equivalent to $774 million today. The Walton family could afford to construct 168 Empower Fields, based on the current value. Despite the financial capability, the introduction of PSLs is seen as a greedy move to further exploit the team's loyal fans and does not align with the spirit of Broncos Country.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
