Niche brands are finding online reach through Sam's Club
Sam's Club offers niche, local brands for their stores. The chain is using its scale to connect smaller offerings with members across the US.
Sam's Club, a Walmart-owned warehouse chain, is leveraging its extensive network to bring local businesses to members throughout the United States. By curating a selection of upscale regional brands, the company aims to become the go-to destination for premium local products. Onyx Coffee, an Arkansas-based coffee bar, launched a new line of Doyenne beans, featuring women-led coffee producers.
Initially available only in three Sam's Club locations, sales of Doyenne beans nearly doubled within four weeks of being made available online. Sam's Club's head of e-commerce, Greg Pulsifer, explained that the company wants to be the trusted store that customers return to for curated products. With its delivery and fulfillment operations expanding, Sam's Club is now able to connect local favorites with members across the US.
The company's success with Onyx Coffee and Doyenne beans demonstrates the potential for emerging brands to grow without compromising their identity in the digital world.
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