MySpace coming back — again — is no surprise; I’m only shocked it’s not been announced as the first all-AI social media platform
Myspace's owners promise a revival, but with myriad questions about the relaunch swirling, we can reach only one likely and unfortunate conclusion.
The relaunch of Myspace, once a dominant force in the social media landscape and the domain where millions of users flocked to share their personal stories, is hardly a surprise. It is, however, astounding that the owners of this iconic platform have not immediately announced plans to integrate artificial intelligence into their revamped site.
The strategic focus on AI integration, rather than merely resurrecting Myspace's nostalgic appeal, would have been the logical next step for the Vanderhooks, who bought the platform along with Justin Timberlake in 2011 for a mere $35 million. The domain has since regained a paltry 1.7 million monthly visitors, a far cry from the 76 million it once boasted in the early 2000s.
Myspace's current incarnation is heavily music-focused, with music and videos taking precedence over profiles, which are limited to specific categories like artists, writers, DJs, and models. The platform's return feels more like a desperate attempt to capitalize on the AI wave rather than a genuine revival of its former glory.
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