Microsoft raises European Xbox prices by up to £200 — RAMpocalypse and component shortages force major console markups
Xbox price increases across the UK and Europe have been revealed, with prices upped by as much as £170 or €200.
Microsoft has announced substantial price increases for Xbox consoles across Europe, with some models seeing hikes of up to £200 or €200. The announcement follows a similar price increase in the United States, where Xbox customers can expect an additional $150 starting August 1. This surge in prices coincides with increased demand for computing hardware by AI data centers, leading to a scarcity of components, including RAM and SSDs.
The most significant price jump affects the Xbox Series X (1TB, Disc) model, which now costs $799 in the U.S., £669 in the UK, and €799 in Europe. This marks the third consecutive price increase for this particular SKU, with prices having risen by as much as $300 since its 2020 launch. European consumers will likely feel the brunt of these price hikes, as the €200 increase equates to approximately a $230 increase.
The PlayStation 5 has also seen a price increase of $100 for all of its SKUs. PC buyers are also facing rising component prices, which is impacting the affordability of gaming PCs and consoles alike.
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