MacBook Air laptops are reportedly in short supply due to Ramaggedon
Not only did MacBook Air prices recently go up, but you couldn't get one today even if you wanted to.
Apple is currently experiencing a shortage of MacBook Air laptops, with prices recently increasing from $1,099 to $1,299. The popular, lightweight model is so scarce that orders placed today won't arrive until the end of August, according to retail sources cited by Bloomberg's Mark Gurman. In an unusual move, Apple is actively recommending the base MacBook Pro instead of the Air on its website and in retail stores, a strategy it rarely employs.
This shortage is partly attributed to the ongoing "Ramageddon" memory crunch driven by the demand for new AI data centers. Apple appears to be prioritizing the 14-inch MacBook Pro to clear stock before an anticipated M6 refresh for the MacBook Pro lineup. Despite beating Wall Street expectations in its latest earnings report, Apple has cautioned investors and consumers that supply constraints might affect earnings next quarter, potentially leading to further price hikes.
Additionally, the introduction of a new Apple Upgrade program last week could increase demand for Apple products, including the MacBook lineup.
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