Consumer goods: Nivea becomes a rehabilitation case - Beiersdorf cuts 2026 forecast
The Hamburg-based company now expects a decline in sales in its consumer division. A "turnaround plan" is to be set up for Nivea.
Düsseldorf - The German consumer goods company Beiersdorf has lowered its forecast for the 2026 financial year. The company now expects a sales decline "in the low single digits," the company announced on Monday afternoon and released its half-year results. Revenue fell by around 3.5 percent compared to the previous year. Originally, Beiersdorf had forecast stable to slightly growing organic sales for 2026.
The Beiersdorf share price fell by about 7.5 percent after the announcement, before settling at a three percent loss in the afternoon. At the presentation of the quarterly results in April, Beiersdorf had confirmed its targets for 2026. Now, the management must admit that the year is turning out worse than expected. The reason is the "persistent difficult market environment," the company said in the announcement.
This is the third time this year that Beiersdorf has had to revise its forecast. In the 2025 financial year, the forecast was lowered in both summer and autumn.
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