Kill the Cookie Banner

The European Union Commission has proposed a solution to the incessant cookie banners that have been plaguing internet users for years. The proposal involves setting your privacy preferences once in the browser, and thereafter, the browser would automatically signal to websites your preference regarding tracking. This method would eliminate the need for those frequent and often misleading cookie banners.

However, the tracking industry is vehemently opposing this proposal, and they have been successful in their pushback efforts so far.

The tracking industry is concerned that this new approach could lead to a decrease in consent rates for tracking, which is problematic for their business models. They have been lobbying several Member States and the European Parliament to reject the proposal. This fight is far from over, as the Member States and the European Parliament have not yet decided on their stance regarding this issue.

As a concerned citizen, there are steps you can take to help "Kill The Cookie Banner." You can contact your local representative in the European Parliament or your national government, expressing your frustration and supporting this initiative. While this proposal is part of a larger EU law reform known as the Digital Omnibus, it's important to note that the other parts of this reform are problematic and could potentially weaken people's rights. The tracking industry is not supporting these other aspects of the reform, and neither should you.