How Elements Wellness Borrowed Eureka Forbes’ Playbook To Build A ₹1,264 Cr Wellness Brand
In the early 2010s, Rajesh Chandan, then in his 30s and years before he founded IndiaShoppe in 2013, faced a…
Rajesh Chandan's health scare in the early 2010s led him to explore Ayurveda, India's traditional system of medicine. After enduring a grueling two-year struggle with allopathic treatments, Chandan found Ayurveda to be the key to his recovery. This personal journey ignited a desire to help others and inspired him to co-found Elements Wellness in 2013.
Initially, Chandan and his partners faced challenges in convincing consumers to switch from their long-used products to their new, healthier offerings. To overcome this hurdle, the company focused on creating high-quality, AYUSH-certified Ayurvedic formulations that seamlessly integrated into daily routines. Today, Elements Wellness boasts over 110 products spanning personal care, healthcare, food, and beverages, serving more than 14 million customers through a vast network of wellness experts across India.
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