Hollywood quietly incorporating AI, despite public protest
More than 10% of Hollywood job adverts are AI-related, The Los Angeles Times reported.
Hollywood is quietly integrating AI into its operations, according to a report from Semafor citing The Los Angeles Times. Despite public opposition, AI-related job postings now make up more than 10% of Hollywood job advertisements. The rise of AI in the industry was a key factor in the 2023 writers' and actors' strikes, and consumer skepticism has led studios to keep their use of the technology under wraps.
However, the report reveals that major players like Netflix, Disney, and Amazon are actively seeking talent in AI, with job listings for roles such as "Manager, Generative Workflows." Renowned figures in the industry, including Ben Affleck and Martin Scorsese, have publicly expressed support for AI advancements, likening their resistance to choosing outdated modes of transportation over modern ones.
The industry is embracing AI as a "new cosmetic surgery," with everyone acknowledging its presence but few openly admitting its extent.
Brief written by urgent.news from Semafor's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
