French soccer club Paris Saint Germain partners with Google on AI
On August 3, Paris Saint Germain (PSG), the reigning French soccer champions and victorious European Champions League winners from the previous season, announced a strategic partnership with Google. As per their joint statement on the club's official website, Google Gemini will serve as the French soccer giant's official AI assistant, while Google Pixel will become PSG's chosen smartphone.
Moreover, PSG plans to establish a dedicated Google space at its Parc des Princes stadium in Paris. The trend of integrating artificial intelligence into sports is gaining momentum, with soccer teams increasingly leveraging AI to analyze data and generate content for their social media platforms.
In a parallel development, the English Premier League and Microsoft recently signed a multi-year agreement. Under this deal, Microsoft's Copilot would be utilized across the league's digital platforms. This integration aims to provide fans with rapid access to pertinent match facts and statistics through the league's digital channels.
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