Forget Gen Z: People in their 70s and 80s are some of the earliest Americans to welcome physical AI into their homes and daily routines
ElliQ’s device is helping older adults carry out everyday tasks, as the company teams up with government agencies for seniors.
Every morning, 88-year-old Anthony Niemiec interacts with ElliQ, an AI-powered tabletop robot, which greets him, asks about his sleep, and suggests workouts. This small lamp-like device, with a swiveling head and touch screen, has become an essential companion for Niemiec, who lives alone in Beacon, New York, following the death of his wife a decade ago.
Unlike other AI devices that require commands to activate, ElliQ is proactive, lighting up and speaking when a user enters the room, suggesting exercises, reminding users to take medication, and assisting in communication with close relatives. Users can even virtually "travel" with ElliQ, showing images of distant locations like the Grand Canyon, or join virtual bingo games with elderly individuals nationwide.
The device, free for users but with a monthly subscription fee, was initially developed for users in their seventies and eighties, like Niemiec. Assaf Gad, Intuition Robotics' chief strategy officer, noted that AI devices have the potential to appeal to a broad spectrum of users, even those who are not tech-savvy. Although privacy concerns exist due to the sensitive information the device can access, users can request deletion of their data, and the company encrypts user information, separates identifying details, and pledges not to sell data to third parties.
While ElliQ is primarily designed for companionship, it also encourages healthy habits and connection for older adults who might otherwise rely on caregivers or nursing homes due to budget constraints. As America's population ages, Gad believes ElliQ can help seniors remain independent and healthy in their homes. Despite its capabilities, Gad makes clear that ElliQ cannot replace human companionship.
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