Europe starts enforcing AI Act rules

The European Union has commenced enforcing key provisions of its landmark AI Act, which requires companies to label AI-generated content and disclose when users are interacting with AI technology. Starting from August 2, the European Commission's AI Office, alongside national authorities, have begun implementing new transparency obligations for general-purpose AI models, including chatbots, and have rolled out bans on prohibited practices.

Companies found in breach of these rules could face fines of up to 3% of their annual global turnover.

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