Cold Storage launches On The Go convenience stores, rolling out to 58 Esso stations in S’pore
The move marks the supermarket operator's first foray into convenience retail here.
Cold Storage launched its first On The Go convenience store at an Esso petrol station in Singapore on August 3, offering ready-to-eat meals and other essentials. The supermarket chain plans to expand this service to all 58 Esso stations across the island by 2026, replacing FairPrice Group's convenience stores. Cold Storage has partnered with Aster, which operates the Esso fuel retail network, to provide the product offerings.
The meals, priced between $3 and $5, cater to motorists seeking quick and affordable food and beverage options. This marks the first phase of Cold Storage's broader push into convenience retail, with plans to introduce standalone outlets across Singapore. Managing director Lim Boon Cheong stated that the company aims to have over 100 outlets in total, with exclusive product collaborations and seasonal offerings planned.
Lim emphasized that the move addresses the growing demand for faster and more accessible shopping options, complementing Cold Storage's existing business.
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