China steps up 'propaganda blitz' in Turkey amid investment fallout

China intensifies propaganda efforts in Turkey after BYD investment setback

China is mounting a major propaganda campaign in Turkey following the collapse of a planned BYD electric vehicle plant, reportedly seeking to repair its damaged image in the region. Turkish President Recep Tayyip Erdogan met with Chinese President Xi Jinping during a recent SCO summit, sparking concern over Beijing's growing influence in Ankara.

BYD's decision to pause construction of its Turkish plant in June, while prioritizing production in Europe, left Turkey with a significant blow to its investment image. The move followed generous tax breaks Ankara offered to BYD, which nonetheless led to the electric vehicle manufacturer's sales in Turkey surging to over 45,000 vehicles in 2025, potentially earning it $500m to $1bn in additional profits.

Experts say China's aggressive public relations push in Turkey is aimed at minimizing domestic criticism over its handling of the Uyghur issue. While relations have been tense between the two countries for years due to Uyghur concerns, Turkey and China have struggled to finalize electric vehicle projects involving BYD and Chery automotive.

A Chinese state-funded entity recently organized an eight-day press trip for Turkish journalists covering opposition media outlets to Xinjiang, focusing on China's integration efforts and economic potential while downplaying reports of Uyghur mistreatment. Critics argue this selective reporting presents a carefully curated image of China, lacking accountability for human rights abuses.