BMTC floats tender to introduce in-bus audio advertisements across 300 buses
BMTC says the system is intended to create a new revenue stream through commercial advertisements without affecting passenger announcements
BMTC, the Bengaluru Metropolitan Transport Corporation, has issued a tender to introduce a centrally managed in-bus audio advertisement system across 300 non-AC buses in its first phase. This move aims to generate additional non-fare revenue for the corporation. The selected agency will have exclusive rights to design, install, operate, and maintain the audio advertisement system for three years, with an option to extend the contract.
The system is designed to create a new revenue stream while ensuring passenger announcements remain uninterrupted. It will be integrated with BMTC's GPS and ITS, enabling route-specific and location-based advertisements. The audio system must support automated playback, cloud-based content management, real-time monitoring, and GPS-triggered advertisements.
Kannada advertisements are mandatory, while English may also be used. Advertisements containing objectionable, communal, political, or obscene material will not be permitted. BMTC reserves 10% of the total advertisement airtime for its own announcements, public service messages, and other authorized communications.
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