Apple announces Ted Lasso look-alike contest happening in NYC

Ted Lasso is set to return for its fourth season this week, and Apple has announced a unique marketing event to celebrate the show's comeback. The "Ted look-alike contest" will take place at Apple Fifth Avenue in New York City on August 6 at 5:00pm. This interactive contest will feature three rounds designed to test contestants' ability to embody the character of Ted Lasso.

In the first round, "Ted Energy," participants will introduce themselves as Ted Lasso characters and perform a two-minute dance break. The second round, "Head Coach," will involve a trivia game and a test of how deeply each contestant embraces the Ted Lasso persona. The final round, "Ted Talk," requires contestants to deliver a short pep talk to the audience.

The contest offers four prizes, each valued at approximately $300. The prizes include three custom soccer scarves for the finalists and a set of custom Beats headphones for the first-place winner. Contestants can learn more about the rules and judging criteria on the official website, gatheringoftheteds.com.