AI startup Reforged Labs shuts down as the "gap we were selling into is closing"
Generative AI platform Reforged Labs is shutting down after three years due to challenges scaling beyond the gaming sector. Read more
Reforged Labs, an AI startup that developed generative AI technology for mobile gaming, has announced its closure after three years of operation. The company, founded in 2023, specialized in creating AI creative tools and performance marketing solutions for game studios such as Supercell, King, Ubisoft, Playtika, and Scopely. Reforged Labs employed a team of 17 individuals across Vietnam and the United States and had raised $3.9 million in seed funding from prominent venture capital firms including DCM, Y Combinator, Epakon Capital, Goodwater Capital, Phoenix Fund, and Asymmetry Ventures.
The company's co-founder and CEO, Robert Huynh, attributed the shutdown to the shrinking market and the rapid advancements in AI technology. He explained that although they had secured significant contracts, the market was too limited with few studios at the scale they required. Additionally, despite efforts to expand their product offerings, the company struggled to adapt to the evolving AI landscape.
Huynh concluded that the "gap we were selling into is closing," and the company chose to end its operations clearly rather than shrinking gradually.
Written by urgent.news from GamesIndustry's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
