After Verloop, Mukesh Bansal-Led NuPlay Eyes Another Acquisition In 12 Months

NuPlay, an enterprise AI startup founded by Mukesh Bansal, is on the hunt for its next acquisition target, just two years after its inception and one deal completed. Bansal, who previously led ecommerce platform Myntra and gym chain Cult.fit, anticipates closing another merger within the next six to twelve months. The primary objective is to expand the company's footprint and customer base regionally, particularly in West Asia, which the startup already dominates.

NuPlay's flagship AI-powered platform automates enterprise workflows like customer service, claims processing, and catalog management, with the vision of an "autopilot enterprise" where AI agents handle routine tasks while human oversight and decision-making remain crucial. The company generates roughly half of its revenue from India and half from the US, with plans to shift the revenue mix in the next three to four years, with a significant portion coming from the US.

In India, NuPlay aims to onboard 50 large enterprises. The startup's average deal size stands at $150K, with some contracts reaching up to $1M. Currently based in Bengaluru with over 150 employees, NuPlay is focused on scaling the business and expects to reach $100M in revenue by 2029.