ADA acquires India’s Algonomy in push beyond customer data into AI-led action
ADA, the AI and data company headquartered in Singapore and Malaysia, has completed its acquisition of Algonomy, a Bengaluru (India)-based AI retail decision-making firm, in a deal that significantly widens its geographic reach and product depth. The company did not disclose the financial terms of the transaction. Following the acquisition, the combined group will operate […] The post ADA…
ADA, an AI and data company headquartered in Singapore and Malaysia, has acquired India-based Algonomy, a leading AI retail decision-making firm. The acquisition significantly expands ADA's geographic reach and product depth, pushing the company into AI-led action systems that not only analyze customer behavior but also recommend, trigger, and automate actions across sales, marketing, merchandising, and supply chains.
Algonomy brings over 400 global brand clients and a product suite spanning AI-driven personalization, merchandising, and supply chain intelligence for retailers. Following the acquisition, the combined group will operate under the ADA brand and will serve clients across Asia Pacific, the US, the Middle East, and North Africa, and Europe.
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