40% lower electricity bills, better emissions tracking: How a ‘queen bee’ partnership helped Sakura Chicken supplier go greener
Poultry firm Kee Song Group received support from customer FairPrice Group to decarbonise and reap business gains.
In a partnership that proved mutually beneficial, poultry producer Kee Song Group enlisted the expertise of customer FairPrice Group to identify areas of improvement and reduce its carbon footprint. The Malaysian-based firm, which raises antibiotic-free Sakura Chicken, previously faced high energy consumption in its Singapore processing facility, particularly in its cold rooms.
By joining FairPrice Group’s (FPG) Supply Chain Decarbonisation Programme (SCDP) in 2025, Kee Song Group gained access to detailed emissions analysis and tailored recommendations to address its environmental impact. This support enabled Kee Song to identify and prioritize emission reduction strategies, resulting in a 40% reduction in cold room electricity usage within a year.
The programme also helped Kee Song establish a baseline for its carbon footprint, analyzing Scope 1 and Scope 2 emissions, and setting a goal to cut emissions by 42% by 2030. As a result, seven of the company’s 15 farms in Malaysia now hold organic certification, and Sakura Chicken accounts for approximately a quarter of its Singapore revenue.
Kee Song continues to expand its sustainability efforts by installing solar panels and optimizing its delivery routes, demonstrating the power of collaboration in driving meaningful environmental progress.
Written by urgent.news from Straits Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
