In a World of Smart Glasses, DuckDuckGo Made Dumb Ones on Purpose
They’re just sunglasses. Normal F****** Sunglasses.
DuckDuckGo, the privacy-focused search engine and software company, recently released a pair of sunglasses called "Normal F* ****** Sunglasses" to make a statement against smart glasses with cameras. These "anti-surveillance" sunglasses, made in partnership with eyewear company Knockaround, are plain and simple, offering no cameras, mics, or AI listening in on users.
The goggles went on sale in late July, with the first batch selling out quickly and more on the way. DuckDuckGo's spokesperson said they have seen an "incredible response" and plan to release more viral content and brand collaborations. The sunglasses come in a matte black Knockaround's Paso Robles frame design, feature polarized lenses and UV400 protection, and sell for $35 a pair.
The campaign is a satirical response to the growing wave of AI glasses from Big Tech, with DuckDuckGo CEO Gabriel Weinberg publicly stating that "AI surveillance should be banned while there is still time."
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