The BoF Podcast | The Patient Work of Turning Around Dior
This week LVMH's fashion and leather goods division returned to growth for the first time in nearly two years, with Dior as one of the highlights. Last December, before a single piece he'd designed reached a shop, Jonathan Anderson spoke to Imran Amed about his plans for remaking the house.
The BoF Podcast, hosted by Imran Amed, explores the strategic and thoughtful efforts behind reviving Dior. According to Amed, this is one of three living designers who will receive a major solo exhibition at a major museum. Dior, which operates under LVMH's fashion and leather goods division, has recently returned to growth for the first time in nearly two years, with Dior as a key contributor.
Earlier this year, before any of his designs had even hit a store shelf, Jonathan Anderson, Dior's creative director, discussed his plans for revitalizing the brand with Amed. The podcast delves into the current state of LVMH and Kering's second quarter performance, as well as the ongoing race for the French presidency.
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