👨🏿🚀TechCabal Daily – More birr for Ethiopia’s Safaricom

In the latest issue of TechCabal Daily, the focus is on Safaricom, the leading telecommunications company in Ethiopia, expanding its offerings and securing additional funding. Omolara Dada, a senior product marketing manager at Busha, a Nigerian digital asset exchange, discusses her role in the company and the challenges of working in the fintech industry in Nigeria.

Dada, who has over six years of experience in African fintech, started her career at Anchor, a Y Combinator-backed Banking-as-a-Service platform, and later joined Earnipay, an earned wage access product. Her current role at Busha involves building the business-to-business (B2B) marketing function from the ground up. Her primary goal is to make sure that the right people know about the company and understand how they can benefit from its services.

A key challenge Dada faces in her work is earning the trust of businesses. In Nigeria, the fintech landscape is unpredictable, and businesses are often hesitant to move their money to new companies. This requires Dada to be both credible and consistent in her approach, ensuring that she can earn the trust of her clients before they entrust their money to her.

Despite the difficulties, Dada finds her work meaningful when she successfully earns the trust of businesses, knowing that they have found a reliable solution for their financial needs.