Roblox Q2 revenue rises 36% to $1.5bn

Roblox reported a 36% rise in revenue to $1.5 billion in Q2, despite a slight dip in net bookings due to younger US and Canadian users generating less revenue per hour. The company attributed this to a significant shift in user engagement from high-earning viral games to newer, lower-earning games. Despite this, the average daily active users (DAUs) increased by 10% year-over-year to 123 million, with notable growth in Japan (67%) and India (64%).

Average bookings per DAU dropped by 2% year-over-year to $12.66, while average monthly unique payers (MUPs) reached 27 million, a 15% increase, with an average booking of $19.25 per MUP. Age verification was completed by over half of global DAUs and 70% of users in the US and Australia. The platform launched two age-based accounts for minors, Roblox Kids (ages 5-8) and Roblox Select (ages 9-15), which now offer access to over 30,000 games.

The top 10 games contributed about 20% of total hours, down from 30% three years ago. Q2 saw a 5% year-over-year increase in total hours engaged, totaling 29 billion. Over 4% of global gaming revenue now goes through Roblox, and CEO David Baszucki stated the company's goal is to capture 10% of the global gaming market, with the US being a primary focus.