Former Tennis Pro on Influencers Swarming Grand Slams: ‘Done a Lot for the Sport’
John Isner says there’s upside to content creators’ presence at Grand Slams.
Former American tennis player John Isner has weighed in on the growing presence of influencers at Grand Slam tournaments, saying that their impact has been largely positive. In an interview with Front Office Sports, Isner acknowledged that influencers have brought in large numbers of new fans to the sport. “It’s done a lot for the sport.
It’s brought a lot of novice eyeballs to our sport,” he said. Isner credited influencers with turning the U.S. Open into a major spectacle, noting that the tournament has regularly shattered attendance records and become increasingly trendy in recent years. According to Isner, the 2025 U.S. Open drew 1.14 million attendees, a 9% increase from the previous year.
He also pointed out that the tournament is now the most sought-after sporting event in New York City for a two-week period. While Isner sees the benefit of influencers for the sport overall, he did express a desire to see fewer of them at Wimbledon, citing the historic and traditional nature of the event. The U.S. Open is just a month away and is expected to be filled with the usual crowd of influencers looking to be seen at the prestigious tournament.
Written by urgent.news from Front Office Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
