Apple hits 1.5 billion subscription milestone, still falls short of Wall Street wants

Apple has reached a significant milestone by surpassing the 1.5 billion paid subscriptions mark across its platform, a development highlighted in the company's fiscal third-quarter earnings report. This achievement comes as Apple Services generated record revenue of over $30 billion during the June quarter, marking a 12% increase from the previous year and establishing a new June-quarter record. CEO Tim Cook disclosed these figures during the earnings report.

However, the company has not provided a detailed breakdown of how many of these subscriptions are directly tied to its own services or third-party apps available through the App Store. It's important to note that this figure represents paid subscriptions, not individual customers. A single customer can have multiple subscriptions and devices in use across various services such as iCloud, Apple Music, Apple TV, and third-party apps.

The Services division accounted for $30.74 billion in revenue during the June quarter, up from the previous year. Revenue growth was observed across various segments including advertising, the App Store, AppleCare, music, video, iCloud, and payment services.