With help from data, art museums are reframing the visitor experience

In the evolving landscape of art museum experiences, data is playing a pivotal role in transforming visitor journeys. Giovanni Kanter, a 25-year-old ICU nurse from New York, is one among few who have an immersive artistic education. Raised by artists and spending time with his artistic grandparents in France, Kanter's exposure to visual arts is unparalleled.

However, many young people lack this in-depth understanding of art, often acquiring knowledge through occasional school trips or family visits to museums. For such individuals, the museum experience serves as a primary source of art education and comprehension. Museums are increasingly leveraging data to revamp how they present and interact with the public, aiming to foster a more profound appreciation for art among visitors.