Lay's blends global World Cup spirit with Saudi football passion
As the official snack partner of the FIFA World Cup 2026, Lay's is bringing the excitement of the tournament closer to Saudi fans through locally inspired flavors, Saudi football stars, and community-driven experiences. Ahmed El-Sheikh, CEO of MENAPAK Foods at PepsiCo, discusses how the campaign celebrates the Kingdom's football culture while connecting it to the global game. Q: How does this…
We haven't written up this one. Saudi Gazette Business has the full story — the link below goes straight to it.
