{
  "id": 9981917,
  "title": "Demna gets personal at Gucci for Milan Fashion Week",
  "url": "https://urgent.news/2026/09/26/demna-gets-personal-at-gucci-for-milan-fashion-week",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-26T13:00:00.000Z",
  "source": {
    "name": "Malay Mail",
    "slug": "malay-mail-malaymail",
    "url": "https://www.malaymail.com/news/life/2026/09/26/demna-gets-personal-at-gucci-for-milan-fashion-week/236613"
  },
  "original_language": "en",
  "account": "Milan, September 26 — During Milan Fashion Week, Gucci designer Demna Gvasalia unveiled his inaugural \"personal\" show, aiming to rejuvenate the iconic Italian brand with a bold, unconventional, and rebellious aesthetic. Gvasalia's male models sported hooded jackets lined with tartan or suits adorned with pronounced shoulders, cropped trousers that revealed the ankle, and triple-buckle belts, giving the ensemble a rock-and-roll flair. Meanwhile, the female models mirrored the 1980s Milanese style with a touch of eccentricity, donning classic black suits with midriff-baring cuts, leather coats paired with scarves or fur coats, all set on high heels. Some opted for a punk-inspired look, accessorizing with chains around their necks. Before the show, Gvasalia shared on Instagram that the collection embodied his \"complete personal vision\" for the brand, following a year of studying its history. He explained that Gucci symbolizes belonging to a more glamorous world and the audacity to reshape that world according to one's own image. For the 45-year-old Georgian designer, Gucci represents \"luxury that wants to be seen,\" with its eccentricity, danger, or sex appeal hidden beneath its more traditional foundations. Despite past disappointments in sales, which decreased in 2025 after soaring under previous creative director Alessandro Michele, Kering — the parent company of Gucci — reported a slower decline in sales during the second quarter of 2025 compared to the first. On Thursday evening, Roberto Cavalli's Fall/Winter 2027 collection drew inspiration from the vibrant, festive atmosphere of Los Angeles. Fausto Puglisi, the designer, showcased leopard prints, feathers, billowy kimonos, and red leather, creating an over-the-top LA party vibe. The collection featured zebra-print kimonos paired with barely-there printed jeans, lace-up tops, and tunic dresses with cheetah head patterns and floral embroidery on denim jeans. Puglisi explained that his goal was to \"resist by creating something beautiful that brings optimism, conceived as a setting for a director or a writer.\" The brand described the collection as embodying \"feverishly constructed chaos that seems alive,\" emphasizing it as a celebration of party, escapism, and joy. This was Puglisi's first show since Roberto Cavalli's acquisition by US group Marquee Brands, owners of Ben Sherman and BCBGMAXAZRIA. Earlier, Emporio Armani presented its final mixed collection designed by Leo dell'Orco and Silvana Armani, ahead of the new collection under Dario Vitale. The garments were crafted from linen, silk, or white, gray, or black jersey, imbued with a vintage and crumpled appearance, reminiscent of the sea, wind, and salt treatment. The brand described the collection as appearing \"light\" yet firm, highlighting the salt crystals incorporated into the jackets and brooches.",
  "summary": "MILAN, Sept 26 — Gucci designer Demna presented his first truly “personal” show at Milan Fashion Week...",
  "key_points": [
    "Demna Gvasalia unveils personal show at Gucci's Milan Fashion Week debut",
    "Male models wear tartan-lined jackets, cropped trousers, and triple-buckle belts",
    "Female models emulate 1980s Milanese style with eccentric accessories"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}