{
  "id": 9971836,
  "title": "Qatar leads world in tourism price competitiveness improvement, jumps 10 places in WEF index",
  "url": "https://urgent.news/2026/09/26/qatar-leads-world-in-tourism-price-competitiveness-improvement-jumps",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-26T11:29:36.000Z",
  "source": {
    "name": "The Peninsula Qatar Business",
    "slug": "the-peninsula-qatar-business",
    "url": "https://thepeninsulaqatar.com/article/26/09/2026/qatar-leads-world-in-tourism-price-competitiveness-improvement-jumps-10-places-in-wef-index"
  },
  "original_language": "en",
  "account": "Doha, Qatar has dramatically improved its tourism price competitiveness, rising 10 spots to 47th globally in the World Economic Forum's (WEF) Travel & Tourism Development Index 2026. The country's score in the index's Price Competitiveness pillar soared by 49%, the largest increase among economies evaluated, while its overall Travel & Tourism Development Index (TTDI) score climbed by 6% from 2024. Qatar also posted the fastest overall improvement in the Middle East.\n\nThe WEF notes that price competitiveness declined for most economies between 2024 and 2026 as tourism-related costs rose. This improvement reflects changes in Qatar's score under the WEF methodology, not a designation of Qatar as the world's cheapest tourism destination. The country welcomed 2.338 million visitors through its land, air and sea ports during the first eight months of 2026, with a 3.7% increase compared to the previous year.\n\nCOVID-19 recovery efforts, international marketing campaigns, and the inclusion of diverse events throughout the year have bolstered tourism demand. Qatar Tourism and Visit Qatar launched over 35 global strategic partnerships and executed more than 95 integrated marketing campaigns across 19 international markets during 2025. Major sporting, cultural, entertainment and business events have become central to maintaining tourism throughout the year. Qatar Calendar featured over 600 events in 2025, and business tourism welcomed more than one million international visitors to Doha.",
  "summary": "<p>Doha: Qatar recorded the world’s largest improvement in tourism price competitiveness and climbed 10 places to 47th globally in the World Economic Forum’s (WEF) Travel & Tourism Development Index 2026.</p> <p>Qatar’s score in the index’s Price Competitiveness pillar improved by 49%, the largest increase among the economies assessed, while its overall Travel & Tourism Development Index (TTDI)…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}