{
  "id": 9957545,
  "title": "Management: Das Erfolgsprinzip von Amazon – und was andere Unternehmen davon lernen können",
  "url": "https://urgent.news/2026/09/26/management-das-erfolgsprinzip-von-amazon-und-was-andere-unternehmen-9957545",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-26T09:26:00.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/management/fuehrungskraefte-was-ehemalige-top-manager-ueber-den-erfolg-von-amazon-verraten-02/100244278.html"
  },
  "original_language": "de",
  "account": "Düsseldorf. At Amazon conference rooms, a cushion labeled \"Customer\" remains on a chair to remind decision-makers of this perspective. Teams for new projects are called \"Two-Pizza-Teams,\" meaning they must have no more than the number of people who can eat two large American pizzas. Powerpoint presentations are forbidden during meetings when a manager proposes a new idea. Instead, they present a written text, maximum six pages long, preferably in the style of a press release. Many Amazon management principles seem quirky to outsiders. Despite this, founder Jeff Bezos managed to build one of the world's most valuable companies in just over 30 years using this management philosophy, sometimes reminiscent of a cult. With a revenue of over $700 billion, Amazon ranks 21st among the largest economies in the world, even ahead of Argentina and Sweden. But which specific management techniques are truly responsible for Amazon's success? And perhaps even more importantly for many managers and managers: Which of these can be learned and applied in other companies? In their book \"The Secret Playbook,\" three former Amazon executives, Marc Ebel, Georg Hesse, and Amelie Rose, interviewed 57 former Amazon managers and identified the 20 most important success techniques, verifying their applicability. The Handelsblatt has pre-evaluated their analysis and spoken with additional current and former top managers of the conglomerate. They openly report what they could transfer to their next career positions outside the Amazon universe and where they failed. \"The book finally opens the black box of Amazon's management principles,\" says former Amazon manager Andrea Euenheim.",
  "summary": "Um die Managementtechniken des Konzerns ranken sich viele Legenden. Ehemalige Führungskräfte verraten exklusiv, wie sie funktionieren und wie sie sich auf andere Firmen übertragen lassen.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Handelsblatt",
        "title": "Management: Das Erfolgsprinzip von Amazon – und was andere Unternehmen davon lernen können",
        "url": "https://urgent.news/2026/09/26/management-das-erfolgsprinzip-von-amazon-und-was-andere-unternehmen",
        "published": "2026-09-26T05:49:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}