{
  "id": 9940966,
  "title": "8 in 10 Korean social media users want AI content labels, citing distrust",
  "url": "https://urgent.news/2026/09/26/8-in-10-korean-social-media-users-want-ai-content-labels-citing",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-26T08:17:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/southkorea/society/20260926/8-in-10-korean-social-media-users-want-ai-content-labels-citing-distrust"
  },
  "original_language": "en",
  "account": "An overwhelming majority of social media users in South Korea, 85.6%, believe that artificial intelligence-generated content and advertisements should be clearly labeled, according to a survey conducted by Opensurvey. This sentiment underscores a growing unease with content that appears artificial, misleading, or challenging to verify. The survey polled 900 users across YouTube, Instagram, and TikTok platforms, revealing a high degree of support for disclosure measures.\n\nA substantial 54.1% of respondents deemed such labeling \"absolutely necessary,\" with support uniformly strong across all three platforms. YouTube users expressed the highest level of agreement, with 88% advocating for disclosure, followed by Instagram users at 85.3% and TikTok users at 83.3%. Nearly half of the participants, 49.9%, found AI-generated content to feel artificial or awkward. Additionally, 39% expressed concerns about the factual accuracy of such content, while 33.8% felt deceived when AI use was not disclosed.\n\nThe survey results indicate a notable skepticism towards AI-generated content. Only 11.4% of respondents perceived AI content as creative, 10.4% found it interesting, and 9.6% considered it novel. This skepticism extends to advertising as well, suggesting that consumers are wary of content that may not be transparently generated using AI.",
  "summary": "More than eight in 10 social media users in Korea said artificial intelligence (AI)-generated content and advertisements should be clearly labeled, reflecting growing discomfort over material that can appear artificial, misleading or difficult to verify. In a survey released Saturday by research firm Opensurvey, 85.6 percent of 900 YouTube, Instagram and TikTok users said social media platforms…",
  "key_points": [
    "85.6% of Korean social media users support AI content labeling",
    "54.1% deem labeling absolutely necessary across YouTube, Instagram, TikTok",
    "49.9% find AI-generated content artificial or awkward"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "8 in 10 Korean social media users want AI content labels, citing distrust",
        "url": "https://urgent.news/2026/09/26/8-in-10-korean-social-media-users-want-ai-content-labels-citing-9944750",
        "published": "2026-09-26T08:42:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}