{
  "id": 9901356,
  "title": "As a $5 Trillion Generational Handoff Begins, Buyers Can Afford to Be Picky. Here’s What They’ll Pay More For.",
  "url": "https://urgent.news/2026/09/25/as-a-5-trillion-generational-handoff-begins-buyers-can-afford-to-be",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-25T19:00:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/leadership/as-a-5-trillion-generational-handoff-begins-buyers-can/505285"
  },
  "original_language": "en",
  "account": null,
  "summary": "A visible, transferable culture can reduce buyer risk, command a premium and position companies to thrive beyond the founder.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}