{
  "id": 98810,
  "title": "Sharon Osbourne Insists Ozzy AI Avatar Is Not a “Money Grab”",
  "url": "https://urgent.news/2026/08/03/sharon-osbourne-insists-ozzy-ai-avatar-is-not-a-money-grab",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-03T19:25:31.000Z",
  "source": {
    "name": "Consequence",
    "slug": "consequence",
    "url": "https://consequence.net/2026/08/sharon-osbourne-ozzy-ai-avatar-not-money-grab/"
  },
  "original_language": "en",
  "account": "Sharon Osbourne is standing by the recently announced Ozzy Osbourne digital AI avatar, insisting it’s not a \"money grab\". The digital avatar project, which is still in production, has faced backlash and speculation, leading to previous responses from Sharon and Jack Osbourne, the latter quipping, \"It’s not gonna be fucking lame\". Sharon and Jack revealed the planned Ozzy avatar at Licensing Expo 2026 in May, alongside their partnership with Hyperreal and Proto Hologram. In a new interview with Metal Hammer, Sharon expressed her frustration at online backlash, saying, \"I’ve seen such shit online about it being a ‘money grab.’ Why would I need to do that? It’s not as if I’m using Ozzy to sell fucking weedkiller or beer. Ozzy loved the idea. We’ve been talking about it for 10 years.\"\n\nShe added, \"Ozzy has this great body of work that took a lifetime to do – why shouldn’t he still be seen? Why should we have to watch the same videos over and over again, when there’s technology available that means we don’t have to? If you don’t like it, don’t go see it. I’m not at people's houses with a fucking gun, going, 'Give me your money!'\" The digital avatar is part of a series of projects to honor Ozzy Osbourne, who passed away in July 2025. This includes Ozzy-themed haunted attractions at Universal Studios' Halloween Horror Nights, a biopic about Ozzy and Sharon Osbourne, and a concert film covering last year's \"Back to the Beginning\" with the final performances by both Ozzy and Black Sabbath. Sharon confirmed that both the biopic and concert film are still in production, with hopes of releasing the concert film before the end of the year.",
  "summary": "Sharon says Ozzy loved the idea of an AI avatar in his likeness. Sharon Osbourne Insists Ozzy AI Avatar Is Not a “Money Grab” Langdon Hickman",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}