{
  "id": 9875823,
  "title": "McDonald’s Japan makes beautifully bittersweet burger anime music video with Idolmaster [Video]",
  "url": "https://urgent.news/2026/09/26/mcdonalds-japan-makes-beautifully-bittersweet-burger-anime-music",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-26T01:00:26.000Z",
  "source": {
    "name": "SoraNews24",
    "slug": "soranews24",
    "url": "https://soranews24.com/2026/09/26/mcdonalds-japan-makes-beautifully-bittersweet-burger-anime-music-video-with-idolmaster-video/"
  },
  "original_language": "en",
  "account": "In Japan, autumn brings a unique culinary tradition - the tsukimi burger, a hamburger topped with a fried egg that resembles a bright full moon in the fall sky. McDonald's Japan has joined forces with The Idolmaster franchise for a beautifully bittersweet anime music video featuring Chihaya Kisaragi and Imadaketsukimitabemi, the latter being a mascot character introduced by McDonald's in 2020. Chihaya sings the melancholic song \"Kondo Itsu Kimi ni Aeru no Ka na,\" while Imadaketsukimitabemi shares moon-viewing moments and tasty treats with her new friend. The video captures a poignant moment of autumn moon-watching with Yokohama Bay Bridge in the background. As the tsukimi burger season progresses and the menu fades away, the video reminds us to cherish the present and rekindle the bond with loved ones.",
  "summary": "Chihaya Kisaragi and Imadaketsukimitabemi go moon-viewing together. In Japan, you’ll find plenty of songs about snowy Christmas Eves, spring cherry blossoms, and beachside summer fun, but there aren’t all that many songs about the fall. All of a sudden, though, we’ve got a very autumn-y anime music video from a very unexpected collaboration: McDonald’s Japan […]",
  "key_points": [
    "McDonald's Japan introduces tsukimi burger with fried egg topping",
    "Collaborates with The Idolmaster franchise for anime music video",
    "Features Chihaya Kisaragi and mascot Imadaketsukimitabemi"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}