{
  "id": 9863308,
  "title": "Brand Bundle, the tiny thrift shop built on trust",
  "url": "https://urgent.news/2026/09/25/brand-bundle-the-tiny-thrift-shop-built-on-trust-9863308",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-25T23:30:00.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today-freemalays",
    "url": "https://www.freemalaysiatoday.com/category/leisure/2026/09/26/brand-bundle-the-tiny-thrift-shop-built-on-trust"
  },
  "original_language": "en",
  "account": "Mohd Idham Zamzuri, now 31, started selling preloved goods at 19 with RM300, and now runs Brand Bundle Malaysia, a small thrift shop in Johor. His latest shop is just 3m by 3m but operates on a self-service model, inspired by unmanned stores in Japan. Customers browse, choose, and pay using QR codes without any cashier, with three CCTV cameras monitoring the premises. The low-cost setup, including renovation expenses of around RM8,000, allows Idham to keep operating costs down while selling most of his stock below RM100. He checks on the shop twice a week and offers clothing in bundles to help move items while maintaining affordable prices. Idham's concept relies on trust from customers who can find product information and complete payments easily. He believes this model can be extended to other sectors, reducing operating costs without compromising customer comfort.",
  "summary": "In Johor Bahru, Mohd Idham Zamzuri lets customers browse and pay on their own in a 3m-by-3m store inspired by unmanned shops in Japan.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Free Malaysia Today",
        "title": "Brand Bundle, the tiny thrift shop built on trust",
        "url": "https://urgent.news/2026/09/25/brand-bundle-the-tiny-thrift-shop-built-on-trust",
        "published": "2026-09-25T23:30:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}