{
  "id": 9799756,
  "title": "Kobe Bryant’s $6M BodyArmor bet became $400M",
  "url": "https://urgent.news/2026/09/25/kobe-bryants-6m-bodyarmor-bet-became-400m",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-25T17:37:38.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/news/international/global-trends/us-news-kobe-bryant-invested-6-million-in-bodyarmor-in-2014-years-later-his-stake-was-worth-around-400-million/articleshow/134490287.cms"
  },
  "original_language": "en",
  "account": "In 2014, NBA legend Kobe Bryant made a significant investment of $6 million in the sports drink company BodyArmor. At the time, his stake in the company was valued at about 10 percent. This was a bold move, considering the potential for growth in the health drink market. Years later, the value of his investment skyrocketed, reaching approximately $400 million.\n\nThis remarkable return on investment came about following Coca-Cola's acquisition of full control of BodyArmor in 2021 for a staggering $5.6 billion. As a result, Kobe Bryant's estate was valued at around $400 million. The basketball icon, who retired from the NBA after the 2015-16 season, had been a board member of BodyArmor before his untimely death in a helicopter crash in 2020.\n\nBryant's involvement with BodyArmor extended beyond mere investment. He served on the company's board and was actively engaged in the business. He also wrote and co-directed many of the company's advertisements, featuring athletes such as James Harden, Kristaps Porzingis, Mike Trout, and Skylar Diggins-Smith.\n\nIn addition to his investment in BodyArmor, Bryant also founded a joint venture investment firm and an award-winning production company. His early vision and confidence proved instrumental in the rapid growth of BodyArmor. Without his guidance, the company may not have reached the level of success it has achieved.\n\nBryant's net worth during his NBA career was approximately $350 million, making him one of the top earners in the league. However, his wealth continued to grow after he retired from basketball, with his investment in BodyArmor being one of the largest contributors to his current wealth.",
  "summary": null,
  "key_points": [
    "Kobe Bryant invested $6 million in BodyArmor in 2014, owning about 10% stake.",
    "Coca-Cola acquired BodyArmor in 2021 for $5.6 billion, quadrupling Bryant's stake.",
    "Bryant's estate valued at $400 million post-acquisition, reflecting BodyArmor's growth."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}