{
  "id": 9788234,
  "title": "Foreign buyers impressed by experiential tourism avenues in Keralam",
  "url": "https://urgent.news/2026/09/25/foreign-buyers-impressed-by-experiential-tourism-avenues-in-keralam",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-25T16:15:35.000Z",
  "source": {
    "name": "The Hindu",
    "slug": "the-hindu",
    "url": "https://www.thehindu.com/news/national/kerala/foreign-buyers-impressed-by-experiential-tourism-avenues-in-keralam/article71509052.ece"
  },
  "original_language": "en",
  "account": "The 13th edition of the Kerala Travel Mart (KTM) saw a surge of foreign buyers impressed by Keralam’s experiential tourism offerings. Among them was Han Jae Chiul, a global tour operator from South Korea who expressed concern over India's low outbound tourist numbers to the country. Han visited over 100 countries and highlighted that Korea receives only 1.20 lakh out of the total 20 million tourists from South Korea annually. Juliana Teles, a tour operator from Sao Paulo, Brazil, said Keralam is gaining traction among Brazilian tourists for its wellness and relaxation destinations. Another attendee, Sarah Musyimi from Kenya, appreciated the Water Metro ferry ride from Bolgatty Palace and Island Resort to the KTM venue. Katalin Radvanyi from Hungary, along with her colleague, marveled at Keralam’s heritage locales, including the Paradeshi synagogue and St. Francis Church. U.S.-based travel company Jessi Flegane expressed interest in Keralam’s unique experiential travel packages, while Eric Holliday from Wales emphasized Keralam’s Ayurveda and wellness offerings to its clients. New York-based travel agency owner Mayla Melo highlighted Keralam’s potential in experiential tourism due to its rich local lifestyle, art, culture, cuisine, and homestay concept.",
  "summary": "Buyers at the 13th edition of the Kerala Travel Mart highlight the State diverse culture, wellness offerings and potential as an experiential tourism destination",
  "key_points": [
    "13th edition of Kerala Travel Mart (KTM) attracts foreign buyers",
    "Han Jae Chiul, global tour operator from South Korea, impressed by experiential tourism",
    "Attendees highlight Keralam’s wellness, heritage, and Ayurveda offerings"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}