{
  "id": 9786692,
  "title": "Microsoft quietly ending ‘Copilot+ PC’ branding for Windows laptops",
  "url": "https://urgent.news/2026/09/25/microsoft-quietly-ending-copilot-pc-branding-for-windows-laptops",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-25T15:35:00.000Z",
  "source": {
    "name": "9to5Google",
    "slug": "9to5google",
    "url": "https://9to5google.com/2026/09/25/microsoft-quietly-ending-copilot-pc-branding-for-windows-laptops/"
  },
  "original_language": "en",
  "account": "Microsoft appears to be discontinuing the \"Copilot+ PC\" branding for its Windows laptops, according to recent reports. The decision comes after years of promoting the branding, with executives from Microsoft and Qualcomm speaking to Windows Central about the absence of \"Copilot+ PC\" branding on recent Surface machines. While it has not been officially confirmed, Brett Ostrum, Surface Chief Virtual Product, indirectly confirmed the end of the branding by stating that the latest Surface machines still meet the previous requirements for \"Copilot+ devices.\" The company maintains its focus on AI on the edge and hybrid solutions, but the branding has become less meaningful to consumers due to backlash over the Recall feature, which was a key component of the Copilot+ PC concept. This development follows a similar push by Nvidia with its RTX Spark push, which has not mentioned Copilot+ PC branding. The only remaining question is whether the Copilot Key, a physical button designed to activate Copilot features, will also be phased out.",
  "summary": "After a couple of years of relentlessly pushing it, Microsoft is seemingly ending its Copilot+ PC branding for Windows laptops. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 10,
    "also_reported_by": [
      {
        "outlet": "Expansion ES",
        "title": "Microsoft convierte Copilot en una 'superapp' y rompe la tarifa plana de la IA",
        "url": "https://urgent.news/2026/09/25/microsoft-convierte-copilot-en-una-superapp-y-rompe-la-tarifa-plana",
        "published": "2026-09-25T12:00:00.000Z"
      },
      {
        "outlet": "Fortune",
        "title": "Microsoft unveils Copilot super app, targeting business users with AI agents",
        "url": "https://urgent.news/2026/09/25/microsoft-unveils-copilot-super-app-targeting-business-users-with-ai",
        "published": "2026-09-25T12:00:00.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Microsoft thinks its new Copilot ‘super app’ will be as influential as Office",
        "url": "https://urgent.news/2026/09/25/microsoft-thinks-its-new-copilot-super-app-will-be-as-influential-as",
        "published": "2026-09-25T12:00:00.000Z"
      },
      {
        "outlet": "Tom's Hardware",
        "title": "Microsoft revamps Copilot with new tools, support for frontier models",
        "url": "https://urgent.news/2026/09/25/microsoft-revamps-copilot-with-new-tools-support-for-frontier-models",
        "published": "2026-09-25T12:00:00.000Z"
      },
      {
        "outlet": "ZDNet",
        "title": "Microsoft’s new Copilot app puts everything in one place – but the price is ‘evolving’",
        "url": "https://urgent.news/2026/09/25/microsofts-new-copilot-app-puts-everything-in-one-place-but-the-price",
        "published": "2026-09-25T12:00:14.000Z"
      },
      {
        "outlet": "Channel News Asia",
        "title": "Microsoft revamps Copilot with code generation, agentic AI tools",
        "url": "https://urgent.news/2026/09/25/microsoft-revamps-copilot-with-code-generation-agentic-ai-tools",
        "published": "2026-09-25T12:01:14.000Z"
      },
      {
        "outlet": "Investing.com",
        "title": "Microsoft revamps Copilot with code generation, agentic AI tools",
        "url": "https://urgent.news/2026/09/25/microsoft-revamps-copilot-with-code-generation-agentic-ai-tools-9763135",
        "published": "2026-09-25T12:06:34.000Z"
      },
      {
        "outlet": "Quartz",
        "title": "Microsoft is relaunching Copilot as a unified app combining coding and autonomous AI agents",
        "url": "https://urgent.news/2026/09/25/microsoft-is-relaunching-copilot-as-a-unified-app-combining-coding",
        "published": "2026-09-25T13:01:22.000Z"
      },
      {
        "outlet": "Financial Post",
        "title": "Microsoft abandons personal AI chatbot race with Copilot reboot",
        "url": "https://urgent.news/2026/09/25/microsoft-abandons-personal-ai-chatbot-race-with-copilot-reboot",
        "published": "2026-09-25T15:24:25.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}