{
  "id": 978603,
  "title": "Kodak was the biggest photo brand in the world. But now its Moments business is being sold to Cewe, it risks becoming a zombie brand",
  "url": "https://urgent.news/2026/08/15/kodak-was-the-biggest-photo-brand-in-the-world-but-now-its-moments",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-15T06:15:00.000Z",
  "source": {
    "name": "Digital Camera World",
    "slug": "digital-camera-world",
    "url": "https://www.digitalcameraworld.com/cameras/kodak-was-the-biggest-photo-brand-in-the-world-but-now-its-moments-business-is-being-sold-to-cewe-it-risks-becoming-a-zombie-brand"
  },
  "original_language": "en",
  "account": "Kodak once held the title of the world's leading photo brand, but its future now hangs in the balance. The Moment's retail print business, once a proud symbol of the brand, is set to be sold to Cewe. This is an instance of a once-mighty brand losing its identity and becoming a mere shadow of its former self. Cewe plans to maintain the 60,000 global photo kiosk network under the Kodak Moments name, rather than integrating it fully into their own operations. As the photo industry undergoes significant changes, powerful brands like Kodak find themselves struggling to stay relevant. This situation is reminiscent of the decline of other once-powerful brands, such as Minolta and now Sony's potential acquisition of Tamron. While mergers and acquisitions may be a natural outcome of a contracting market, it is a loss for photography enthusiasts who have witnessed the growth and progress of these brands over the past two decades. The decline of Kodak serves as a poignant reminder that nothing lasts forever, including our own mortality.",
  "summary": "With Cewe adding Kodak Moments’ global photo kiosk footprint to its own – and most existing Kodak licensees making uninspiring low-cost cameras – is the brand being further diluted?",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}