{
  "id": 9785720,
  "title": "Emerging Beauty Brands Can’t Afford Influencer Fees. A New Deal Structure Is Helping Them Drive Sales Anyway",
  "url": "https://urgent.news/2026/09/25/emerging-beauty-brands-cant-afford-influencer-fees-a-new-deal",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-25T15:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/jasmine-browley/the-new-beauty-creator-deal-pay-for-sales-not-just-posts/91409395"
  },
  "original_language": "en",
  "account": null,
  "summary": "The new creator currency? Trust.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}