{
  "id": 9771793,
  "title": "AFA makes sure to cash in on Lionel Messi’s final farewell",
  "url": "https://urgent.news/2026/09/25/afa-makes-sure-to-cash-in-on-lionel-messis-final-farewell",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-25T13:37:58.000Z",
  "source": {
    "name": "Buenos Aires Times",
    "slug": "buenos-aires-times",
    "url": "https://www.batimes.com.ar/news/sports/afa-makes-sure-to-cash-in-on-messis-final-farewell.phtml"
  },
  "original_language": "en",
  "account": "Lionel Messi's final farewell to the Argentina national team is set to bring in a significant financial boost for the Argentine Football Association (AFA) and their management. Despite initial confusion from goalkeeper Emiliano Martínez, the legendary captain will indeed make a triumphant return to the field for a series of farewell matches. The player's last game in Argentina's traditional colors will take place on October 6 against Benin at the Monumental stadium. Prior to that, Messi will participate in friendly matches against Bolivia on October 3 and Burkina Faso on October 5.\n\nTickets for the upcoming games are priced attractively for fans willing to pay a premium to witness Messi's final moments on the pitch. While the prices vary for each match, the priciest seats for the Benin fixture are available at slightly under half a million pesos (around US$330). With the Monumental stadium capable of holding over 85,000 spectators, the revenue generated from these events is expected to be substantial, far surpassing the potential earnings from a regular friendly match.\n\nMessi's appearance in these games promises to be an unforgettable experience for those fortunate enough to secure tickets. The Argentine legend's powers are still intact, having left a lasting impact on the sport with his stellar performances in Qatar and the United States. Messi's three World Cup finals appearances are a testament to his greatness, matching only Brazil's Cafú in the history of football. His redemption story in the sport and the joy of finally lifting the biggest title after years of frustration have made him one of the most cherished players of all time.\n\nThe farewell tour is a bittersweet affair, as the emotional sellout promises to be a week filled with memories and goodbyes. While Messi will stay on as one of the game's premier goalkeepers, the future of other key players like Scaloni remains uncertain. As Argentina bids farewell to the number 10, they look forward to the arrival of a new generation of success, hoping for a bright future without Messi leading the charge.",
  "summary": "Those in charge at AFA are keen to take full of advantage of Lionel Messi’s farewell to the fans. Nevertheless, it promises to be a stunning send-off against Benin. Leer más",
  "key_points": [
    "Lionel Messi returns for farewell matches against Bolivia and Burkina Faso.",
    "Tickets for Messi's final matches priced under US$330 for premium seats.",
    "Farewell tour expected to generate substantial revenue for AFA."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}