{
  "id": 9763134,
  "title": "Sphere’s Wizard of Oz adds 4D effects, tops $500M in sales",
  "url": "https://urgent.news/2026/09/25/spheres-wizard-of-oz-adds-4d-effects-tops-500m-in-sales",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-25T12:08:26.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/company-news/spheres-wizard-of-oz-adds-4d-effects-tops-500m-in-sales-93CH-4917412"
  },
  "original_language": "en",
  "account": "Sphere Entertainment Co. has introduced advanced 4D effects to its popular Sphere attraction, The Wizard of Oz, boosting the experience to over $500 million in ticket sales. These enhancements, unveiled on August 28, 2025, include animatronic Winged Monkeys, scented themes, pyrotechnic displays, and the company's unique \"Glinda Glitter\" effect. With more than 4 million tickets sold, the production's new features take the already beloved classic to the next level. Tickets can still be purchased through early 2027 at thesphere.com. Sphere Entertainment operates this Las Vegas venue and has plans for additional locations in Abu Dhabi and National Harbor, alongside its ownership of MSG Networks and the streaming service, MSG+.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}