{
  "id": 9754239,
  "title": "Tender247 brings Anupam Kher on board to expand access to India’s Rs 70 Lakh Cr tender market",
  "url": "https://urgent.news/2026/09/25/tender247-brings-anupam-kher-on-board-to-expand-access-to-indias-rs",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-25T10:43:02.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/09/tender247-brings-anupam-kher-board-expand-access-indias-rs-70-lakh-cr-tender-market"
  },
  "original_language": "en",
  "account": "India's tender economy spans vast, digital and fragmented systems, with the Government of India being its largest customer. The World Bank estimates government procurement at around 20% of India's GDP, amounting to approximately Rs 70 lakh crore in potential opportunities. India's digital marketplace, GeM (Government e Marketplace), has reached 10 years of cumulative purchases totaling Rs 20 lakh crore, with annual purchases exceeding Rs 5 lakh crore in recent years. Other sectors like defence procurement and infrastructure capital expenditure also represent significant untapped markets. However, access to these opportunities is limited due to the sheer number of portals and the lack of a common platform for bidders.\n\nTender247, a company that tracks tenders from various government bodies, public sector entities, and large private buyers, aims to bridge this gap by providing businesses with a unified system to discover relevant tenders, automate paperwork, and streamline the bidding process. Founder Pankaj Modi emphasizes that the real challenge lies in making businesses aware of opportunities they might otherwise miss, as the majority of tendering work happens before a bid is even submitted. By leveraging AI, Tender247 can reduce the time required for a bid by approximately 90%, enabling smaller teams to participate in a larger number of opportunities.\n\nTo further expand access to this market, Tender247 has revealed Anupam Kher as its brand ambassador, marking the tender industry's first celebrity association. Kher's involvement aims to introduce the concept of tender intelligence to India's boardrooms, similar to how consumer brands utilize celebrity endorsements. This move is not just about increasing visibility but also about making the Indian tender market more accessible and understandable for a wider range of businesses, ultimately democratizing the bidding process and encouraging more participation from smaller entities.",
  "summary": "Anupam Kher becomes the face of Tender247, opening India’s ₹70 lakh crore Tender Market to more businesses The platform is using the actor’s association to make government and institutional tenders easier for businesses to discover, track, and compete for. India's tender economy is vast, digi",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}