{
  "id": 9747058,
  "title": "David Beckham takes £39m dividend as World Cup deals drive record profits",
  "url": "https://urgent.news/2026/09/25/david-beckham-takes-39m-dividend-as-world-cup-deals-drive-record",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-25T09:38:13.000Z",
  "source": {
    "name": "Guardian Business",
    "slug": "guardian-business",
    "url": "https://www.theguardian.com/football/2026/sep/25/david-beckham-dividend-world-cup-deals-record-profits"
  },
  "original_language": "en",
  "account": "David Beckham has received a £39m (£51m) dividend from his business empire, DRJB Holdings, which experienced a record year driven by World Cup deals. The former footballer made appearances in around 12 ad campaigns across this summer's tournament in the US, partnering with brands such as Lenovo, McDonald's, and PepsiCo's Lay's. The company's revenues increased by a fifth to $110.5m last year, with pre-tax profits climbing to a record $65.7m, a 46% rise from 2024. Beckham sold a 55% stake in his businesses to US group Authentic Brands for £200m in 2022, which meant he retained 45% of the total dividend. In addition to special dividends, Beckham received a further $61.6m, making his total payout approximately $51m. The company secured various partnerships, including a multi-year deal with Bank of America, where Beckham became an ambassador for its global sports programme. Beckham also launched menswear collections for Hugo Boss, eyewear for Safilo, and a limited edition football boot with Adidas. His business ventures have included partnerships with Adidas, Paramount+, and several other companies.",
  "summary": "Former footballer appeared in about 12 ad campaigns this summer, pushing brands revenue to $110.5m Business live – latest updates David Beckham has taken a $51m (£39m) dividend from his business empire fuelled by a series of deals with brands for the Fifa World Cup. Beckham appeared in about a dozen ad campaigns across this summer’s tournament in the US, working with brands including Lenovo,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Financial Times",
        "title": "David Beckham takes $51mn dividend as World Cup deals lift earnings",
        "url": "https://urgent.news/2026/09/25/david-beckham-takes-51mn-dividend-as-world-cup-deals-lift-earnings",
        "published": "2026-09-25T04:00:38.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}