{
  "id": 9731875,
  "title": "Abwärtstrend beschleunigt: Hellofresh kappt Gewinnziel - Aktie sackt ab",
  "url": "https://urgent.news/2026/09/25/abwartstrend-beschleunigt-hellofresh-kappt-gewinnziel-aktie-sackt-ab",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-25T07:40:29.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/politik/deutschland/abwaertstrend-beschleunigt-hellofresh-kappt-gewinnziel-aktie-sackt-ab/100257378.html"
  },
  "original_language": "de",
  "account": "Berlin - The German meal kit delivery service Hellofresh is struggling to recover from a decline, according to recent financial reports. Facing a projected significant drop in revenue and disappointing third-quarter operational profit growth, the SDax-listed company has lowered its annual outlook. The management, which had previously shown caution in August, now admits that even this reduced target is unattainable.\n\nHellofresh's stock price plummeted on Friday, losing nearly 13 percent upon opening the market and hitting a record low of 2.21 euros. Over the course of the year, the stock has lost nearly two-thirds of its value, with the record high set during the Covid pandemic in November 2021 at nearly 100 euros far out of reach. Hellofresh now expects a currency-adjusted decline in revenue for 2026, between 9 and 11 percent, compared to the previous year. Previously, they had assumed a maximum 6 percent fall.\n\nThe company's earnings before interest, taxes, depreciation, and amortization (EBITDA) are expected to fall to between 350 million and 370 million euros on a currency-adjusted basis, significantly lower than the 2025 estimate of between 375 million and 425 million euros. Hellofresh attributes the decline in the important summer vacation period (back-to-school) to the inability to attract enough new customers to meet their previous projections. In the third quarter, revenue is expected to fall by between 11 and 12 percent, primarily due to disappointing new customer acquisition.\n\nThird-quarter revenue is expected to fall by double digits, with Hellofresh anticipating a loss between 11 and 12 percent. Lower marketing expenses result in third-quarter operating profit being slightly higher than last year's 40 million euros but still far below analyst expectations. After a dramatic drop in stock price, the company is now valued at around 350 million euros on the stock exchange. At its peak during the Covid-19 pandemic in September 2021, the market capitalization exceeded 16 billion euros. Hellofresh was listed in the Dax index from September 2021 to September 2022, when its price was as high as 10.25 euros. The stock has since been delisted from the Dax and is now traded on the SDax. Hellofresh went public in 2017 at a price of 10.25 euros.",
  "summary": "Die Talfahrt bei Hellofresh geht ungebremst weiter. Von einstigen Glanzzeiten ist das in Berlin ansässige Unternehmen weit entfernt.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}