{
  "id": 9730232,
  "title": "Thai floral garlands become latest viral fashion trend",
  "url": "https://urgent.news/2026/09/25/thai-floral-garlands-become-latest-viral-fashion-trend",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-25T07:59:27.000Z",
  "source": {
    "name": "Khaosod English",
    "slug": "khaosod-english",
    "url": "https://www.khaosodenglish.com/news/bangkok/2026/09/25/thai-floral-garlands-become-latest-viral-fashion-trend/"
  },
  "original_language": "en",
  "account": "BANGKOK — Thai flower garlands, traditionally used in religious offerings and ceremonial occasions, have taken a turn as a trendy fashion accessory, captivating the attention of celebrities, influencers and social media users across Thailand. Known as \"Malai Rad Klao,\" the viral beauty trend involves adorning a traditional hair bun with fresh flower garlands, with the garland's tassel left to drape down the back. The style merges the intricate craftsmanship of Thai floral garlands with modern fashion sensibilities, resulting in a beautifully unique look. Thai celebrities such as Urassaya Sperbund, Davika Hoorne, Woranuch Noon, Grace Kanchanok Kaewkla, Baitoey Suthida, Pang Arjira Chindawath, Namtaan Chalittha Suansane and Nat Aniporn Chalermburanawong have embraced the trend, sharing their styled garlands on social media and inspiring others to experiment with the traditional accessory. This fashion-forward trend demonstrates how familiar aspects of Thai culture can be reimagined in contemporary fashion. Once primarily found at religious altars and ceremonial events, flower garlands are now being proudly worn as distinctive hair accessories, providing a fresh perspective on Thai cultural heritage. Furthermore, the trend has sparked renewed interest in Bangkok's Pak Khlong Talat fresh flower market, with vendors benefitting from increased demand for flowers utilized in crafting the garlands. Malai Rad Klao offers a glimpse at how traditional Thai floral craftsmanship can be adapted for younger generations and modern lifestyles, transforming a long-standing cultural element into a beloved contemporary fashion statement.",
  "summary": "BANGKOK — From religious offerings to fashionable hair accessories, traditional Thai flower garlands are getting a contemporary makeover as the latest viral beauty trend sweeps across social media. Known as “Malai Rad Klao”, the trend involves wrapping fresh flower garlands around a traditional hair bun, with the garland’s floral tassel, known as an uba, left […] The post Thai floral garlands…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Bangkok Post",
        "title": "Rooted in respect, worn with style: How Thai flower garlands became the ultimate hair accessory",
        "url": "https://urgent.news/2026/09/25/rooted-in-respect-worn-with-style-how-thai-flower-garlands-became-the",
        "published": "2026-09-25T04:17:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}