{
  "id": 9729914,
  "title": "Italy regulator closes P&G hair removal device probe after ad commitments",
  "url": "https://urgent.news/2026/09/25/italy-regulator-closes-p-g-hair-removal-device-probe-after-ad",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-25T08:05:18.000Z",
  "source": {
    "name": "New Straits Times",
    "slug": "new-straits-times",
    "url": "https://www.nst.com.my/world/world/2026/09/1540978/italy-regulator-closes-pg-hair-removal-device-probe-after-ad"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Italian antitrust authority, AGCM, has closed its investigation into Procter & Gamble's (P&G) hair removal device, the Braun Skin i-Expert pulsed light epilator. The probe, initiated in February, was launched due to concerns over the allegedly misleading advertisements for the product, which were deemed exaggerated and not adequately demonstrated. P&G has now committed to rectify these issues, according to the regulator. The company has agreed to remove the claim that the device can provide users with two years of hair-free skin. Additionally, P&G has extended its 100-day full purchase-price refund guarantee for an extra six months, until the end of December, if the product is returned.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}