{
  "id": 9720653,
  "title": "Meesho shares can fall 28%, warns Nomura after initiating coverage with Reduce call. Here is why",
  "url": "https://urgent.news/2026/09/25/meesho-shares-can-fall-28-warns-nomura-after-initiating-coverage-with",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-25T04:19:50.000Z",
  "source": {
    "name": "The Economic Times - Top News",
    "slug": "the-economic-times-top-news",
    "url": "https://economictimes.indiatimes.com/markets/stocks/news/meesho-shares-can-fall-28-warns-nomura-after-initiating-coverage-with-reduce-call-here-is-why/articleshow/134475002.cms"
  },
  "original_language": "en",
  "account": "On Friday, Meesho's shares fell by up to 5%, reaching a low of Rs 221 on the BSE after international brokerage firm Nomura initiated coverage with a \"Reduce\" call and set a target price of Rs 167. This advice suggests a potential 28% decrease from the current price. Meesho operates a two-sided marketplace connecting Indian consumers with small manufacturers, generating revenue through advertising and fulfilment services instead of commissions. The company serves nearly 90% of India's online shoppers. However, Nomura warns that Meesho may face increased competition from traditional e-commerce platforms and Quick Commerce (QC), especially from Amazon and Flipkart, who are expanding into new product categories and geographic areas. Despite the asset-light business model and AI-led innovations, Nomura believes the current share price leaves little room for execution errors due to rising competition and potential logistics disruptions.",
  "summary": "Shares of Meesho dropped up to 5% to Rs 221 after Nomura initiated coverage with a Reduce rating and a Rs 167 target price, citing a 28% downside risk. The brokerage highlighted valuation concerns, rising competition from quick commerce, and margin headwinds despite liking Meesho's asset-light model.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}