{
  "id": 9696802,
  "title": "Google’s Gemini AI assistant can now call businesses for you: Here’s how it works",
  "url": "https://urgent.news/2026/09/25/googles-gemini-ai-assistant-can-now-call-businesses-for-you-heres-how",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-25T03:46:21.000Z",
  "source": {
    "name": "The Indian Express",
    "slug": "the-indian-express",
    "url": "https://indianexpress.com/article/technology/tech-news-technology/google-gemini-ai-call-for-me-feature-how-it-works-10893179/"
  },
  "original_language": "en",
  "account": "Google unveiled a new feature on Thursday, September 24 that enables its Gemini AI assistant to make calls to real-world businesses on behalf of users. This 'Call for Me' functionality allows users to request inquiries such as product availability at stores, restaurant reservations, or doctor's appointment scheduling. However, the feature is in the experimental stage and only available to Pixel 11 users with a Gemini subscription in the United States. To use the feature, users must also download the beta version of Google's Phone app for Android.\n\nGemini can share the user's personal information with the called party, pending approval. Users can monitor the calls through a live transcript and take over at any time. Gemini leverages the user's own phone number to make the call, and the assistant introduces itself when answering the phone. It can also navigate automated phone menus and wait on hold if necessary.\n\nThis new capability follows Google's previous AI-assisted calling features, including a Google Assistant demo at its annual I/O developer conference that made a reservation at a salon with natural-sounding conversation. Earlier this year, Google launched 'Ask for Me,' which allowed Gemini to call businesses to inquire about pricing or services. Pixel smartphone users also have access to features such as 'Hold for Me' or 'Talk to a Live Rep,' which navigate phone trees and wait on hold for a real person to answer. Additionally, 'Direct My Call' displays numbers to help users navigate Interactive Voice Response (IVR) systems.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 9,
    "also_reported_by": [
      {
        "outlet": "Android Police",
        "title": "Google Docs now pulls your Gemini Notebook research without the tab switching",
        "url": "https://urgent.news/2026/09/24/google-docs-now-pulls-your-gemini-notebook-research-without-the-tab",
        "published": "2026-09-24T11:34:17.000Z"
      },
      {
        "outlet": "9to5Mac",
        "title": "Adobe expands creative tool access to Google Gemini, brings Acrobat to Claude",
        "url": "https://urgent.news/2026/09/24/adobe-expands-creative-tool-access-to-google-gemini-brings-acrobat-to",
        "published": "2026-09-24T13:00:00.000Z"
      },
      {
        "outlet": "XDA Developers",
        "title": "Google’s new experimental Gemini Intelligence feature makes the phone calls you’d rather avoid",
        "url": "https://urgent.news/2026/09/24/googles-new-experimental-gemini-intelligence-feature-makes-the-phone",
        "published": "2026-09-24T16:00:17.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "Google is testing Call for Me, which lets Gemini call businesses on behalf of users, initially for Pixel 11 users with a Gemini subscription in the US (Sarah Perez/TechCrunch)",
        "url": "https://urgent.news/2026/09/24/google-is-testing-call-for-me-which-lets-gemini-call-businesses-on",
        "published": "2026-09-24T16:10:01.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Gemini 3.8 Live with Live Avatar gives Google’s AI a face",
        "url": "https://urgent.news/2026/09/24/gemini-3-8-live-with-live-avatar-gives-googles-ai-a-face",
        "published": "2026-09-24T19:59:26.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "Google’s new Gemini Live Avatars want to make support bots feel more human",
        "url": "https://urgent.news/2026/09/24/googles-new-gemini-live-avatars-want-to-make-support-bots-feel-more",
        "published": "2026-09-24T21:03:59.000Z"
      },
      {
        "outlet": "The Register Science",
        "title": "Google Gemini can present cartoon or lifelike avatars to lip-sync generative chatter",
        "url": "https://urgent.news/2026/09/24/google-gemini-can-present-cartoon-or-lifelike-avatars-to-lip-sync",
        "published": "2026-09-24T23:57:01.000Z"
      },
      {
        "outlet": "Haaretz",
        "title": "Netanyahu's media adviser used Claude to vibe code a monitoring tool for PM, wife - exposing media priorities and risky data",
        "url": "https://urgent.news/2026/09/25/netanyahus-media-adviser-used-claude-to-vibe-code-a-monitoring-tool",
        "published": "2026-09-25T07:10:13.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}